Personal Information We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the web pages or products you view, websites or search terms that referred you, and information about how you interact with the Site. We call this “Device Information.”

We collect Device Information using:

• Cookies: Data files placed on your device, often including an anonymous unique identifier. Learn more (including how to disable cookies): http://www.allaboutcookies.org
• Log files: Track actions occurring on the Site (IP address, browser type, ISP, referring/exit pages, and date/time stamps).
• Web beacons/tags/pixels: Electronic files used to record information about browsing behavior and campaign performance.

Order Information

When you make or attempt to make a purchase, we collect certain information from you, including your name, billing and shipping addresses, payment information (e.g., card/UPI/wallet details processed via our payment partners), email address, and phone number. We call this “Order Information.”

When we say “Personal Information,” we mean Device Information + Order Information.

How We Use Your Personal Information

We use Order Information to:

• Fulfil orders (process payments, arrange shipping, provide invoices/order confirmations),
• Communicate with you about your order,
• Screen orders for potential risk or fraud,
• When aligned with your preferences, provide information/marketing related to our products and services.

We use Device Information to:

• Screen for potential risk and fraud (especially your IP address),
• Improve and optimize our Site (e.g., analytics on browsing/interaction, testing and measuring campaign performance),
• Personalize content and experiences where applicable.

Sharing Your Personal Information

We share Personal Information with third parties to help us use it as described above:

• Shopify powers our online store. Read how Shopify uses your Personal Information: https://www.shopify.com/legal/privacy
• Analytics & Marketing Tools (e.g., meta pixel, Google Analytics) help us understand how customers use the Site. Google’s policy: https://www.google.com/intl/en/policies/privacy/ Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout

We may also share Personal Information to comply with applicable laws and regulations; to respond to a subpoena, search warrant, or lawful request; or to otherwise protect our rights.

We may share limited data with payment gateways, fraud prevention providers, and shipping/courier partners solely to complete your transaction and delivery.

Behavioural Advertising

Where permitted by law and your preferences, we may use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. You can opt out of certain advertising cookies via your browser settings or device-level settings.

Do Not Track

Please note we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

Depending on your location, you may have rights to access, correct, update, or delete your Personal Information, and/or object to or restrict certain processing.

• EU/EEA/UK residents: We process your information to fulfil contracts (e.g., when you place an order) and to pursue legitimate business interests listed above. Your information may be transferred outside Europe (including to Canada, the US, and India). You may request access, rectification, erasure, restriction, objection, and portability.
• India residents: You may request correction/update, deletion (where applicable), and grievance redressal under applicable laws.

To exercise rights, contact us at wearateofficial@gmail.com. We may need to verify your identity before responding.

Data Retention

When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete it (subject to legal/record-keeping obligations).

Minors

The Site is not intended for individuals under 18.

Security

We implement reasonable technical and organizational measures to protect Personal Information. However, no method of transmission or storage is 100% secure.

International Transfers

Your information may be transferred to and processed in countries other than your own (including India, the US, and Canada). Those countries may have data protection rules different from your jurisdiction; we take steps to ensure appropriate safeguards are in place.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The “Last updated” date above will change accordingly.

Contact Us

For more information about our privacy practices, questions, or complaints, contact us:
Email: wearateofficial@gmail.com