The Ate Story
Ate is what happens when comfort meets confidence & refuses to apologize for it.
Born under the umbrella of T&H Co., the brand is the brainchild of two people who couldn’t be more different — yet somehow make the perfect fit.
Twinkle is the vision.
The sketches, the soul, the unapologetic energy behind Ate.
She sees stories - emotion in fabric, humour in hemlines, confidence in comfort. Every piece she touches has a bit of her chaos and a lot of her conviction - designed to make you feel something, even on days you don’t.
Harmit is the structure.
The steady hand that takes Twinkle’s “it has to feel like this” and turns it into something that fits, flows, and functions.
He brings precision to the play - making sure every design looks as good in reality as it did in Twinkle’s head.
Together,
they’re what happens when ideas meet Excel sheets - the dreamer and the doer, turning late-night “what ifs” into “damn, that worked.” When instinct meets intention, the outcome isn’t fashion - it’s Ate. And it always leaves no crumbs.
Ate wasn’t born in a fashion school studio. It was born out of late-night calls, coffee spills, Pinterest boards, and the never-ending hunt for that perfect shirt. The kind that looks like effort but feels like air.
Every piece at Ate is designed to tell a story - sometimes witty, sometimes nostalgic, always real.
From embroidered elephants to shirts that literally say Ate & Left No Crumbs, we like to play where comfort meets clever.
We don’t follow fashion calendars or trend reports.
We follow instincts, inside jokes, and whatever makes you look in the mirror and say,yeah, I ate.
Because
at the end of the day
Ate is not about what you wear,
it’s about how you wear it.
And if you do it your way,
you’ve already left no crumbs.
